In Defence of Intuition

Calligraphy: Stefanie Weigele

Intuition is not instinct

Decisions based on intuition should not be obscure. … We have to use adequate language that reflects the process and qualities of the decision. A simple “I kind of like it” is not enough.

Intuition is not irrational

Intuition is not unscientific

Albert Einstein famously said that “the really valuable factor is intuition.”

Intuition is not intuitive

Intuition is not talent — it can be taught

We should give intuition the recognition it deserves and bring it back to the center of the design process.

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